Archive for the ‘web2.0’ tag
Publicity Still
Publicity Still
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Ed Harris Fred Ward in Swing Shift 8×10 publicity still $8.99 |
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Sean Penn 1983 publicity still 8X10 Bad Boys $8.99 |
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Peter Sellers 1983 publicity still 8X10 Pink Panther $7.99 |
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BETTE DAVIS PUBLICITY MOVIE WARDROBE TEST PHOTO STILL $9.99 |
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1940 RKO MOVIE PUBLICITY STILL TOO MANY GIRLS $5.00 |
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1940 MOVIE PUBLICITY STILL TOO MANY GIRLS ANN MILLER $5.00 |
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VINTAGE MOVIE PUBLICITY STILL ANN MILLER & HAL LeROY $5.00 |
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PUBLICITY STILL,ACTOR,NEIL HAMILTON,1927,”BATMAN” TV $8.95 |
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SIGNED PUBLICITY STILL,GLORIA JEAN,SINGER,ACTRESS,1940s $14.95 |
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PUBLICITY STILL,SILENT FILM ACTRESS,GERTRUDE OLMSTEAD $8.95 |
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GA01 Young Maverick CHARLES FRANK TV Publicity Still $10.00 |
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GA02 3 Girls 3 DEBBIE ALLEN Television Publicity Still $10.00 |
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GA03 Gator BURT REYNOLDS Television Publicity Still $10.00 |
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GA04 Hunter JAMES FRANCISCUS Television Publicity Still $10.00 |
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GA06 Phyllis CLORIS LEACHMAN Television Publicity Still $10.00 |
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GA07 King Kong JESSICA LANGE Television Publicity Still $10.00 |
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GA08 Chico & The Man DELLA REESE TV Publicity Still $10.00 |
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GA09 AFI Billy Wilder TONY CURTIS TV Publicity Still $10.00 |
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GB02 West Side Story WNEW Television Publicity Still $10.00 |
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GB03 Fiddler On Roof TOPOL Television Publicity Still $10.00 |
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GB04 Mike Douglas Show w MISS PIGGY TV Publicity Still $10.00 |
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GB09 Papillon DUSTIN HOFFMAN TV Publicity Still $10.00 |
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GB10 Anybody Seen My Gal ROCK HUDSON TV Publicity Still $10.00 |
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GB11 Night of 100 Stars LUCILLE BALL TV Publicity Still $10.00 |
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GB22 Chiefs CHARLTON HESTON TV Publicity Still $10.00 |
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GB23 Currents PHYLLIS DILLER/CAESAR TV Publicity Still $10.00 |
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GB24 CATHY LEE CROSBY/ED MARINARO TV Publicity Still $10.00 |
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GB25 Wildest West Show RORY CALHOUN TV Publicity Still $10.00 |
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GB26 Lampoon’s Vacation CHEVY CHASE TV Publicity Still $10.00 |
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JOHN AND ETHEL BARRYMORE – VINTAGE PUBLICITY STILL 1932 $39.95 |
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c. 1960s 8 x 10 Pop Singer Publicity Still from Dallas $0.99 |
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c. 1960s 8 x 10 Juvenile Performer Publicity Still $0.99 |
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Eddie Dean Hand Signed Publicity Still $9.95 |
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Lash LaRue Handsigned Publicity Still $9.95 |
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JEAN PIERRE AUMONT ORIGINAL STUDIO PUBLICITY STILL ‘46 $24.99 |
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GRACE MCDONALD SEXY VINTAGE PUBLICITY STILL $9.99 |
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ORIGINAL DIAHANN CARROLL HAND SIGNED PUBLICITY STILL $4.99 |
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MOTHRA SCI-FI 4 original 8×10 publicity still photos 62 $9.99 |
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Syl Johnson Publicity Still Picture Memphis Blues Musem $5.95 |
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Nancy CARROLL GOWN Org Movie Publicity Still PHOTO D329 $9.99 |
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Marilyn Monroe Fine Art Metal Cigarette Case ID Holder Wallet From Publicity Still Photo $9.70 A Great Product Meant To Last A Lifetime! An amazing metal case that holds credit or ID cards, business cards, or cigarettes. A high quality design meant to last a lifetime. It snaps closed for added protection against loss and weather. The high gloss sheen will not fade and is easy to clean…. |
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Marilyn Monroe Fine Art Poster Print From Publicity Still Photo … |
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Actor David Bowie, as Artist Andy Warhol, in a Publicity Still for the Film Basquait Premium Photographic Poster Print Actor David Bowie, as Artist Andy Warhol, in a Publicity Still for the Film “Basquait” is digitally printed on archival photographic paper resulting in vivid, pure color and exceptional detail that is suitable for any museum or gallery display. Finding that perfect piece to match your interest and style is easy and within your budget!… |
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Burt Lancaster Original South Seas Woman Publicity Still fine/Bert Six rubber stamp on verso of photograph. Amusing posed publicity portrait by Bert Six of Lancaster embracing a smiling Virginia Mayo as they sit on a raft. Binding is photograph…. |
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Black & white publicity still inscribed by actress, Samantha Eggar. … |
Product Publicity or Business Publicity? What is the Difference and Which One is Right for You?
To some entrepreneurs and business owners, the answer to this question might be, “it doesn’t matter — publicity is publicity and I’ll take all I can get.” True to a degree, but the smart entrepreneur knows that there is a strong difference between product and business publicity and their respective effects on your bottom line.
Sure, the bottom line is to create consumer/industry awareness of the product or business and increase sales. But how you go about increasing that awareness, that brand recognition, can mean the difference between publicity and obscurity.
Determining which type of publicity campaign you need is really all about timing.
What I recommend to my clients is what I call “Diversified Publicity”. Just as stockbrokers tell their clients to diversify their portfolios, the same holds true for publicity. A diversified publicity portfolio is a vibrant and active portfolio. What I mean by Diversified Publicity is creating different publicity angles based on your business’ life cycle and timing those pitches to the media for optimum exposure.
In a typical business plan, I would recommend PR campaigns/pitches in the following order:
1) Product Publicity – described below in A)
2) Business Publicity – described below in B)
3) Advertising – described below in C)
(I strongly suggest exhausting all “free” publicity angles
before jumping into a more expensive ad campaign.)
* This cycle can be repeated over and over based on product improvements, additional product launches, business development and expansion, etc..
A) Diversified Publicity typically begins with a nationwide “new product publicity” campaign designed to create multiple media placements and subsequent consumer/industry interest. Many media outlets are seeking the latest in new products and will give you solid product profiles/reviews in their publications or on their shows.
B) A few months after the product campaign, we would launch a “business publicity” campaign or what I would consider a “corporate campaign”. This is a people-behind-the-product campaign, which of course indirectly plays up the product again, further generating sales. In this instance, I like to highlight new developments that have occurred since the product was first launched — product acceptance, sales milestones, the product’s impact on the industry or an individual customer, strategic alliances with other businesses, etc. This is also a great opportunity to play up newsworthy stories that may have occurred during the development of the product or business.
C) Now that the new product and business/corporate campaigns have generated some brand recognition and increased sales, your budget may allow for advertising. The publicity campaigns you just launched have gone a long way in helping your customers/industry to understand the product/business. Now you won’t have to waste valuable advertising space describing who/what you are.
It should be noted that many times, especially in startup businesses, new product publicity IS business publicity — the business for all intensive purposes IS the product. You’ve all read the stories in the media describing an innovative new product. Even though the product is the main focus of the story, invariably the company behind the product is mentioned as well. If a well-known company, say Panasonic, Schwinn, or Kellogg’s launches the product, the reporter won’t go into a whole lot of detail about the company – at least in this story. But if the company or business is new, the reporter or producer will most likely include more information to introduce the company behind this innovative new product. However, a brief mention about the company in any new product stories does not qualify as a corporate campaign. You should still follow up a few months down the road with a quality corporate campaign that will detail the success of the recent product launch.
Many businesses that have launched product campaigns over the past few months or even years have never followed up with the corporate campaigns. They only rolled one of their publicity bowling balls and there are still pins standing in this frame. Perhaps the business simply tried to ride out the product publicity as long as the media would allow and now are just hoping for continued sales. As good as the product may be, it must be understood that product publicity has a shelf life – meaning you can only take advantage of new product publicity angles for a limited amount of time. Once that shelf life is over, it is time for the next step in you Diversified Publicity campaign. As a former TV reporter and producer, I can tell you from a media standpoint — I always wanted fresh meat, different stories and new angles. Whether a reporter/editor/producer used your new product pitch or passed on it, hit them again with how the product is now impacting the industry – a newsworthy angle that has developed since the product was launched a few months back. Ideally, you’ll get coverage from both pitches.
The media targets for these campaigns differ greatly as well. The new product campaign is going to have a strong consumer and general interest editorial base. The corporate campaign will have a much stronger business/industry slant and will therefore be focused toward completely different editors or producers. Researching the expansive media markets and outlets to find the most applicable media targets is the key to your publicity success.
Whether you are at the new product publicity stage or the business publicity stage, use these tips of diversified publicity to take advantage of the ever-increasing media market –keeping you, your product and your business in the equally diversified public eye.
About the Author
Todd Brabender is the President of Spread The News Public Relations, Inc. His business specializes in generating media exposure and publicity for innovative products, businesses, experts and ventures. http://www.spreadthenewspr.com todd@spreadthenewspr.com (785) 842-8909